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I subscribeBenchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
Benchmark on recommended ad production networks and production adaptation companies.
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…
This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…
Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
Meeting for global/regional media directors or similar
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to anyone with a stake in marketing and children.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
And early review of work collected to date for pillars within WFA Retail Media Charter.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.