Agencies & Partners

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Agencies & Partners

  1.    Benchmark on health and safety compliance and media agency contracts
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  2.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  3.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  4.    Benchmark on creative and digital agency rates 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on creative and digital agency rates 2015

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  5.    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Agency evaluation & performanceAgency remuneration & contracts

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  6.    Benchmark on recommended experiential and event agencies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

    Read more about "Benchmark on recommended experiential and event agencies"
  7.    Benchmark on recommended ad production suppliers
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"
  8.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  9.    Survey on sourcing events
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

    Read more about "Survey on sourcing events"
  10.    Guidelines on client-agency relations and best practice in the pitch process (2013)
    Agency review & pitching

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
  11.    Survey on evolution of payment terms
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  12.    Survey on sourcing PR
    Agency managementAgency review & pitchingMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

    Read more about "Survey on sourcing PR"

Our upcoming events

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  1. From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

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  2. Media Forum

    Singapore Singapore

    20 Feb 2025

    Meeting for global/regional media directors or similar

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  3. Sourcing Forum

    26 Feb 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  4. Open to anyone with a stake in marketing and children.

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  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.

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  6. And early review of work collected to date for pillars within WFA Retail Media Charter.

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