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Agencies & Partners
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Marketing operationsSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Spotlight: Effective financial management – a focus on marketing activation
Read more about "Spotlight: Effective financial management – a focus on marketing activation"Auditing is dead – long live auditing!
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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"Auditing is dead – long live auditing!
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Agency managementSpotlight: Designing the right production model for your organisation
Read more about "Spotlight: Designing the right production model for your organisation"As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
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Media transparencyAgency remuneration & contracts
Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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For senior European public/government affairs professionals and national advertiser associations
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Discover the Future of Cross-Media Measurement
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