Episodes

Ep. 21: On brand building within the football industry with Man City's Roel de Vries

RoelBnWOctober 2022
David speaks with Roel De Vries, Group Chief Operating Officer at City Football Group, about the ins and outs of the football business, brand building, and the similarities and differences between Tokyo and Manchester.

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Ep. 20: On diversity and cultural relevance with Estée Lauder's Susan Akkad

akkadbnwSeptember 2022
David speaks with Susan Akkad, SVP Global and Local Innovation, about the lessons she learned during her long career at The Estée Lauder Companies and the importance of brands that speak to diverse audiences.

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Ep. 19: On using creativity to transform the industry with Accenture's David Droga

David-Droga_BWJuly 2022
David speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency’s name came from.

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Ep. 18: Cannes special with Dole's Rupen Desai

rupen-bwJune 2022
David speaks with Rupen Desai, former Global Chief Marketing Officer at Dole, about what marketers need to change to face the climate crisis and his leadership role in APAC.

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Ep. 17: Cannes special with Google's Matt Brittin

Matt-Brittin-bwJune 2022
David speaks with Matt Brittin, EMEA President at Google, about about marketing, DEI, and sustainability. 

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Ep.16: On the science of marketing with Professor Byron Sharp

Byron-Sharp-PodcastBWMay 2022
David speaks with speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

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Ep.15: On marketing effectiveness with Peter Field and Karen Nelson-Field

Peter+Karen-black and whiteMarch 2022
David speaks with speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.

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Ep.14: On lessons learnt in Asia with David Porter

Porter_BnWFebruary 2022
David speaks with David Porter, former Unilever VP of Global Media, about the lessons he learnt after a decade of business in Asia.

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Ep.13: On creativity with Sir John Hegarty

hegartybnwJanuary 2022
David speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

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Ep.12: On brands focusing on Africa with First Bank's Folake Ani-Mumuney

folakeDecember 2021
David speaks with Folake Ani- Mumuney, Global Head of Marketing & Corporate Communications at First Bank, about why brands need to start focusing more on the African continent.

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Ep.11: On what sustainability means for brands with Reckitt's Sonia Thimmiah

sonia-bwNovember 2021
David speaks with speaks with Sonia Thimmiah, head of Sustainable Brands & Customer Partnerships at Reckitt, about how brands can play a decisive role in shaping the sustainable future the world needs.

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Ep.10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

bobhoffman-2October 2021
David speaks with by “The Ad Contrarian”, Bob Hoffman, about his past as an ad-man, and how the internet changed the industry for ever.

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Ep.9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

Mark Ritson-thumbnail bwJune 2021
David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.

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Ep.8: On making an iconic doll relevant again with Mattel's Lisa McKnight

Lisa McKnight-thumbnail bwMay 2021
David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.

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Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams

Conny Braams-bw.pngApril 2021
David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainability, courageous marketing and ‘purposeful creativity’.

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Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard

Ivan Pollard-thumbnail.pngMarch 2021
David speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, about coming to America, the importance of humour, why marketing can’t be replaced by machines and catching the ‘F-train’.

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Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet

Lubomira Rochet-bw.pngFebruary 2021
David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital transformation, how her diverse background feeds into her leadership role, the rise of e-commerce and TikTok, and service-based marketing in a ‘cookie-less world’.

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Ep.4: On next generation marketing with Mastercard's Raja Rajamannar

Raja Rajamannar-thumbnail.pngJanuary 2021
David speaks with Raja Rajamannar, CMO of Mastercard and WFA President, about his early days in marketing in India, what Covid has changed, the global marketing agenda and Rajamannar's new book on next-generation marketing.

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Ep.3: In conversation with Sir Martin Sorrell

Sir Martin Sorrell-thumbnail.pngDecember 2020
David speaks with Sir Martin Sorrell about what Covid has changed, his advice for marketers, DEI, Brexit and some regrets on not managing the work-life balance.

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Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson

jon paul pod newsletter.pngOctober 2020
David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year. The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.

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Ep.1: On Diversity and Inclusion with Belinda Smith and Jerry Daykin

BJ newsletter pod).pngOctober 2020
David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally. The trio also discuss the WFA’s D&I Taskforce, the internal and external facets of diversity and inclusion, as well as issues regarding representation and stereotyping.

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