Episodes

Ep.9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

Mark Ritson-thumbnail bwJune 2021
David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.

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Ep.8: On making an iconic doll relevant again with Mattel's Lisa McKnight

Lisa McKnight-thumbnail bwMay 2021
David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.

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Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams

Conny Braams-bw.pngApril 2021
David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainability, courageous marketing and ‘purposeful creativity’.

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Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard

Ivan Pollard-thumbnail.pngMarch 2021
David speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, about coming to America, the importance of humour, why marketing can’t be replaced by machines and catching the ‘F-train’.

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Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet

Lubomira Rochet-bw.pngFebruary 2021
David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital transformation, how her diverse background feeds into her leadership role, the rise of e-commerce and TikTok, and service-based marketing in a ‘cookie-less world’.

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Ep.4: On next generation marketing with Mastercard's Raja Rajamannar

Raja Rajamannar-thumbnail.pngJanuary 2021
David speaks with Raja Rajamannar, CMO of Mastercard and WFA President, about his early days in marketing in India, what Covid has changed, the global marketing agenda and Rajamannar's new book on next-generation marketing.

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Ep.3: In conversation with Sir Martin Sorrell

Sir Martin Sorrell-thumbnail.pngDecember 2020
David speaks with Sir Martin Sorrell about what Covid has changed, his advice for marketers, DEI, Brexit and some regrets on not managing the work-life balance.

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Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson

jon paul pod newsletter.pngOctober 2020
David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year. The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.

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Ep.1: On Diversity and Inclusion with Belinda Smith and Jerry Daykin

BJ newsletter pod).pngOctober 2020
David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally. The trio also discuss the WFA’s D&I Taskforce, the internal and external facets of diversity and inclusion, as well as issues regarding representation and stereotyping.

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