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I subscribeWFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.