Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
Reversing the decline in creative communications effectiveness
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.