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I subscribeGuardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
Reversing the decline in creative communications effectiveness
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
This meeting is for WFA DEI Taskforce members only.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.