Content & Innovation

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Content & Innovation

  1.    Reversing the decline in advertising effectiveness
    Content marketingCreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

    Read more about "Reversing the decline in advertising effectiveness"
  2.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
  3.    The butterfly effect of global marketing transformation
    CreativityeCommerce

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

    Read more about "The butterfly effect of global marketing transformation"
  4.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  5.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  6.    A look back at Cannes 2021
    Creativity

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

    Read more about "A look back at Cannes 2021"
  7.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

    Read more about "Innovation at Cannes"
  8.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

    Read more about "Accelerated sponsorship"
  9.    My favourite campaign of 2020…
    Creativity

    My favourite campaign of 2020…

    Six industry leaders highlight the work that has impressed them most this year.

    Read more about "My favourite campaign of 2020…"
  10.    The work that inspired in 2020
    Creativity

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

    Read more about "The work that inspired in 2020"
  11.    My favourite campaign of 2020...
    CreativityBrand purpose

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

    Read more about "My favourite campaign of 2020..."
  12.    The big questions this year, answered by LIONS Live
    Creativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

    Read more about "The big questions this year, answered by LIONS Live"

Upcoming events

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  1. External meeting: ProcureCon Marketing 2023

    London United Kingdom

    06 Jun 2023

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London. 

    More information Register for this meeting

  2. In-House Forum

    06 Jun 2023

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  3. WFA Forum Tokyo

    Tokyo Japan

    07 Jun 2023

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  4. WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.

    More information Register for this meeting

  5. Media Forum

    08 Jun 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. A webinar with BVA BDRC Asia on Customer Effort analysis

    More information Register for this meeting

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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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