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I subscribeHaving spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Overview of the CMO Forum held remotely on September 8, 2021.
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
Six industry leaders highlight the work that has impressed them most this year.
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
Open to all GARM members
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.