Content & Innovation

Content & Innovation - Highlights

Content & Innovation

  1.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyContent marketingData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  2.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  3.    Recommended creative agencies in APAC
    Agency review & pitchingProductionCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

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  4.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  5.    Webinar: Content in a connected world
    Content marketing

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

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  6.    5 ways to make newsrooms & content more effective
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  7.    Content marketing survey results
    Content marketingOrganisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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Upcoming events

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  1. For WFA corporate and national association members in Latin America

    More information Register for this meeting

  2. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  3. IFBA M2K - Monthly Call

    Remote Belgium

    06 Oct 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  4. The Economist’s predictive look to the year ahead. Tom Standage will share key insights from the upcoming The Economist report this November 

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
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