Content & Innovation - page 2
Content & Innovation
Video gaming: Why it matters to non-endemic brand owners
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
Webinar: Contagious presents Cannes Deconstructed 2019
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Diversity & InclusionContent marketing
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
Voice Commerce Research
New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
Agency evaluation & performanceAgency managementContent marketingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
Digital policyContent marketingData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
5 of the Most Contagious ideas of 2018
From embracing risk to admitting your imperfections and taking a stand
Agency review & pitchingProductionCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
Remote Workshop: Preparing for Digital Media’s Privacy-first Future: The Evolution of Data-Driven Marketing (Session 1)
20 Aug 2021
Remote Workshop: Preparing for Digital Media’s Privacy-first Future: Developing and Deploying Your Strategy (Session 2)
27 Aug 2021
Remote Workshop: Preparing for Digital Media’s Privacy-first Future: Developing and Deploying Your Strategy (Session 3)
03 Sep 2021
08 Sep 2021
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