Content & Innovation
Content & Innovation
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
Voice Commerce Research
New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
Agency evaluation & performanceAgency managementContent marketingMarketing procurement
Global Content Production Ecosystem 2018
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Digital policyContent marketingData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
5 of the Most Contagious ideas of 2018
From embracing risk to admitting your imperfections and taking a stand
Agency review & pitchingProductionCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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