Content & Innovation
Content & Innovation
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
InfluencersContent marketingIntegrated marketing
Benchmark on Celebrities in Advertising
WFA members sharing insights on whether using celebrities in advertising is effective or not.
Agency review & pitchingContent marketingMarketing procurement
Benchmark on Recommended Digital Content Agencies Asia
Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).
Agency review & pitchingAgency rostersCreativityMarketing procurement
Survey on creative agency collaboration
Survey creative agency selection and collaboration.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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