Content & Innovation
Content & Innovation - Highlights
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Webinar: How advertising lost sight of creativity and what to do about it
Benchmark: Creative agencies in EMEA and APAC
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
WFA launches Global Sourcing Board
Content & Innovation
Digital policyContent marketingData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
5 of the Most Contagious ideas of 2018
From embracing risk to admitting your imperfections and taking a stand
Agency review & pitchingProductionCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
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