Content & Innovation
Content & Innovation
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Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analyticsSurvey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Content marketingWebinar: Content in a connected world
Read more about "Webinar: Content in a connected world"In this hyperconnected world, how we can make our proposal relevant?
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Content marketingCreativityMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.
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Content marketingOrganisation & structureContent marketing survey results
Read more about "Content marketing survey results"The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
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InfluencersContent marketingIntegrated marketingBenchmark on Celebrities in Advertising
Read more about "Benchmark on Celebrities in Advertising"WFA members sharing insights on whether using celebrities in advertising is effective or not.
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Agency review & pitchingContent marketingMarketing procurementBenchmark on Recommended Digital Content Agencies Asia
Read more about "Benchmark on Recommended Digital Content Agencies Asia"Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).
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Agency review & pitchingAgency rostersCreativityMarketing procurementSurvey on creative agency collaboration
Read more about "Survey on creative agency collaboration"Survey creative agency selection and collaboration.
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Upcoming events
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WFA Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
09 Apr 2020
The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.
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For global/regional Chief Marketing Officers
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Looking at process and tools for better sponsorship investment management.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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