Content & Innovation
Content & Innovation
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Diversity & InclusionContent marketingAdvertising has rebranded diversity, and it isn’t a positive change
Read more about "Advertising has rebranded diversity, and it isn’t a positive change"Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
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CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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VoiceVoice Commerce Research
Read more about "Voice Commerce Research"New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
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Agency evaluation & performanceAgency managementContent marketingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
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Digital policyContent marketingData collection & privacyData-driven marketingWebinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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CreativityMarketing effectiveness5 of the Most Contagious ideas of 2018
Read more about "5 of the Most Contagious ideas of 2018"From embracing risk to admitting your imperfections and taking a stand
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Agency review & pitchingProductionCreativityMarketing procurementRecommended creative agencies in APAC
Read more about "Recommended creative agencies in APAC"WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Content marketing
Webinar: Content in a connected world
Read more about "Webinar: Content in a connected world"In this hyperconnected world, how we can make our proposal relevant?
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Content marketingCreativityMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.
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Content marketingOrganisation & structureContent marketing survey results
Read more about "Content marketing survey results"The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
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Upcoming events
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Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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