Content & Innovation
Content & Innovation
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CreativityEffie Awards launches in Pakistan
Read more about "Effie Awards launches in Pakistan"PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan
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CreativityMarketing effectiveness5 of the Most Contagious ideas of 2018
Read more about "5 of the Most Contagious ideas of 2018"From embracing risk to admitting your imperfections and taking a stand
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CreativityMarketing capabilitiesFashion brand Diesel wins Golden Drum 2018
Read more about "Fashion brand Diesel wins Golden Drum 2018" -
CreativityMarketing capabilitiesCreativity is more important than data, say four out of 10 Norwegian advertisers
Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"Big Advertiser Report findings released at ANFO’s annual conference
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CreativityMobility campaign wins top award in Spain
Toyota campaign “Driving how you think” wins the Read more about "Mobility campaign wins top award in Spain"
CreativityCampaign about ‘indoor generation’ awarded in Denmark
Read more about "Campaign about ‘indoor generation’ awarded in Denmark"Danish roof and skylights manufacturing company wins True Award Grand Prix
Agency review & pitchingProductionCreativityMarketing procurementRecommended creative agencies in APAC
Read more about "Recommended creative agencies in APAC"WFA member benchmark. For additional details, please log in.
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analyticsSurvey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
Content marketingWebinar: Content in a connected world
Read more about "Webinar: Content in a connected world"In this hyperconnected world, how we can make our proposal relevant?
Content marketingCreativityMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.
Content marketingOrganisation & structureContent marketing survey results
Read more about "Content marketing survey results"The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
CreativityPortuguese conference takes on the new 3P's of marketing
Read more about "Portuguese conference takes on the new 3P's of marketing"WFA News
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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