Content & Innovation

Content & Innovation

  1.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  2.    Webinar: Content in a connected world
    Content marketing

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

    Read more about "Webinar: Content in a connected world"
  3.    5 ways to make newsrooms & content more effective
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  4.    Content marketing survey results
    Content marketingOrganisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"
  5.    Benchmark on Celebrities in Advertising
    InfluencersContent marketingIntegrated marketing

    Benchmark on Celebrities in Advertising

    WFA members sharing insights on whether using celebrities in advertising is effective or not.

    Read more about "Benchmark on Celebrities in Advertising"
  6.    Benchmark on Recommended Digital Content Agencies Asia
    Agency review & pitchingContent marketingMarketing procurement

    Benchmark on Recommended Digital Content Agencies Asia

    Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).

    Read more about "Benchmark on Recommended Digital Content Agencies Asia"
  7.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

    Read more about "Survey on creative agency collaboration"

Upcoming events

See all events
  1. The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.

    More information Register for this meeting

  2. For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Looking at process and tools for better sponsorship investment management.

     

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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