Content & Innovation - page 2
Content & Innovation
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
VoiceOrganisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
Video gaming: Why it matters to non-endemic brand owners
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
Webinar: Contagious presents Cannes Deconstructed 2019
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture