Content & Innovation - page 2
Content & Innovation
-
CreativityThe work that inspired in 2020
Read more about "The work that inspired in 2020"We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
-
CreativityBrand purposeMy favourite campaign of 2020...
Read more about "My favourite campaign of 2020..."Six industry leaders highlight the work that has impressed them in this strangest of years.
-
CreativityThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
-
ProductionCreativityMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
-
ChannelsProductionCreativityConsumer insightMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
-
Agency evaluation & performanceAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
-
ChannelsGamingWebinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
-
VoiceOrganisation & structureVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
-
GamingVideo gaming: Why it matters to non-endemic brand owners
Read more about "Video gaming: Why it matters to non-endemic brand owners"We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
-
CreativityWebinar: Contagious presents Cannes Deconstructed 2019
Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
-
ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
-
Content marketingAdvertising has rebranded diversity, and it isn’t a positive change
Read more about "Advertising has rebranded diversity, and it isn’t a positive change"Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
Upcoming events
-
WFA members have been offered complimentary tickets to attend MAD//Fest London from 5 – 7 July.
-
Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
-
For Global/Regional marketing leaders with a focus on China
-
Join us as we talk about repositioning apps for Businesses in APAC.
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture