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Content & Innovation

  1.    5 ways to make newsrooms & content more effective
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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  2.    Content marketing survey results
    Content marketingOrganisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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Upcoming events

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  1. A briefing session on China’s new Personal Information Protection Law

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  2. Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, la reunión está dirigida a representantes de marcas parte de la red WFA LATAM. El evento ofrecerá a los participantes la oportunidad de acceder y contribuir a mejores prácticas en un formato Chatham House.

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  3. Media Forum

    29 Sep 2021

    Meeting for global/regional media directors or similar

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  4. For senior European public/government affairs professionals and national advertiser associations

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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