Content & Innovation

Content & Innovation

  1.    Benchmark on Celebrities in Advertising
    InfluencersContent marketingIntegrated marketing

    Benchmark on Celebrities in Advertising

    WFA members sharing insights on whether using celebrities in advertising is effective or not.

    Read more about "Benchmark on Celebrities in Advertising"
  2.    The Netherlands prepares for daylong advertising festival
    Creativity

    The Netherlands prepares for daylong advertising festival

    5th annual "24Festival" to take place on 7 October

    Read more about "The Netherlands prepares for daylong advertising festival"
  3.    Benchmark on Recommended Digital Content Agencies Asia
    Agency review & pitchingContent marketingMarketing procurement

    Benchmark on Recommended Digital Content Agencies Asia

    Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).

    Read more about "Benchmark on Recommended Digital Content Agencies Asia"
  4.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

    Read more about "Survey on creative agency collaboration"

Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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