Content & Innovation
Content & Innovation
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InfluencersContent marketingIntegrated marketingBenchmark on Celebrities in Advertising
Read more about "Benchmark on Celebrities in Advertising"WFA members sharing insights on whether using celebrities in advertising is effective or not.
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CreativityThe Netherlands prepares for daylong advertising festival
Read more about "The Netherlands prepares for daylong advertising festival"5th annual "24Festival" to take place on 7 October
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Agency review & pitchingContent marketingMarketing procurementBenchmark on Recommended Digital Content Agencies Asia
Read more about "Benchmark on Recommended Digital Content Agencies Asia"Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).
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Agency review & pitchingAgency rostersCreativityMarketing procurementSurvey on creative agency collaboration
Read more about "Survey on creative agency collaboration"Survey creative agency selection and collaboration.
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Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
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