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I subscribeThis benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
WFA member bechmark. For additional details, please log in.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
From embracing risk to admitting your imperfections and taking a stand
WFA member benchmark. For additional details, please log in.
WFA member survey. For additional details, please log in.
Open to all GARM members
This meeting is for WFA DEI Taskforce members only.
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.