Content & Innovation

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Content & Innovation

  1.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyContent marketingData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
  2.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"
  3.    Recommended creative agencies in APAC
    Agency review & pitchingProductionCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  4.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  5.    Webinar: Content in a connected world
    Content marketing

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

    Read more about "Webinar: Content in a connected world"
  6.    5 ways to make newsrooms & content more effective
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  7.    Content marketing survey results
    Content marketingOrganisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"

Upcoming events

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  1. WFA Forum Tokyo

    Tokyo Japan

    07 Jun 2023

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  2. WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.

    More information Register for this meeting

  3. Media Forum

    08 Jun 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  4. A webinar with BVA BDRC Asia on Customer Effort analysis

    More information Register for this meeting

  5. 3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward. 

    More information Register for this meeting

  6. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

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