Posts about COVID 19 Promotion

COVID Compendium for Global Marketers

  1.    Unilever - Putting aside differences

    Unilever - Putting aside differences

    Unilever promotes competitors for public good

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  2.    AB InBev - A(ir) time to save lives

    AB InBev - A(ir) time to save lives

    AB InBev donates air time and marketing spend to the Red Cross

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  3.    Ikea - 'Stay Home Catalogue' for bored kids

    Ikea - 'Stay Home Catalogue' for bored kids

    Furniture is fun in catalogue filled with activities for children

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  4.    The Coca-Cola Company, Ligo Sardines, AB InBev - Re-purposing ad spend

    The Coca-Cola Company, Ligo Sardines, AB InBev - Re-purposing ad spend

    Brands put money where it's needed most

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  5.    IKEA - Staying home, staying safe

    IKEA - Staying home, staying safe

    Ad tells us to take time to appreciate our home

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  6.    AB InBev, Carslberg, Pernod Ricard - Virtual clubbing

    AB InBev, Carslberg, Pernod Ricard - Virtual clubbing

    Alcohol brands provide a good accompaniment to remote clubbing

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  7.    Estée Lauder - We can win this fight

    Estée Lauder - We can win this fight

    Estée Lauder takes the fight to Weibo

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  8.    Chipotle - Virtual get-togethers over Mexican food

    Chipotle - Virtual get-togethers over Mexican food

    Friends who Chipotle together, stay safe together

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  9.    Diageo - Raising spirits (and Irish stout)

    Diageo - Raising spirits (and Irish stout)

    Guinness combats holiday blues by proudly wearing green

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  10.    KFC - KFC stops finger lickin'

    KFC - KFC stops finger lickin'

    KFC pulls ad for contradicting public health advice

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  11.    Nike - Bringing the gym home

    Nike - Bringing the gym home

    Working (out) from home

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