Benchmark on the use of DMPs by insights teams to generate consumer insights

Benchmark on the use of DMPs by insights teams to generate consumer insights

Media
1 minute read

WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 March 2016

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 March 2016

Contact us