Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeNo new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
The first meeting of the WFA Media Community in 2024.
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
Overview of the Insight Forum held in New York City in November 2023
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
WFA member benchmark on perspectives on Consumer Intimacy Programs
WFA member benchmark on the key skills insights leaders are focusing on
Overview of the Media Forum held in New York City in November 2023
Overview of the CMO Forum held in New York City in November 2023
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.