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I subscribeForum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
Overview of Marketing Capability Forum held remotely on 21st March 2024.
WFA report on marketing capability impact measurement, conducted in partnership with Oxford
Intoduction to WFA AI Community & Retail Media deep dive.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
The first meeting of the WFA Media Community in 2024.
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
Overview of the Insight Forum held in New York City in November 2023
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.