Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeThis WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
Overview of the Data Ethics Board meeting held on 21 September 2020.
Overview of the Media Forum held on 22 September, 2020.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
Overview of the Media Forum held on 9 September, 2020.
It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
WFA benchmark on possible vendors who could provide creative auditing services.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.