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I subscribeThis member benchmark examines the usage of e-invoicing solutions.
Overview of the Data Ethics Board meeting held on 23 June 2020.
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
An analysis and benchmarking of data safety and risk across the industry
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.