Data & Insight

Data & Insight

  1.    Benchmark on Econometrics and Marketing Mix Modelling
    Agency review & pitchingData & analytics

    Benchmark on Econometrics and Marketing Mix Modelling

    Benchmark to reveal the resources used to conduct econometrics/MMM, including current and future plans. Advertiser satisfaction and…

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  2.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

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  3.    Survey on media ROI and KPIs
    Media governanceAgency evaluation & performanceData & analytics

    Survey on media ROI and KPIs

    WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.

    Read more about "Survey on media ROI and KPIs"
  4.    Survey on buying syndicated market research
    Marketing procurementOrganisation & structureData & analytics

    Survey on buying syndicated market research

    Survey on buying syndicated market research (Retail Measurement Services & Consumer Panel Services) run by Global COMPAG,…

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  5.    Survey on sourcing market research
    Marketing procurementData & analytics

    Survey on sourcing market research

    Survey on approaches used for category management of market research.

    Read more about "Survey on sourcing market research"
  6.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  7.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"
  8.    Guide to organising audience research (2008)
    Audience measurementMedia measurementData & analytics

    Guide to organising audience research (2008)

    This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement…

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Upcoming events

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  1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

    More information Register for this meeting

  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

    More information Register for this meeting

  4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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