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I subscribeOverview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
WFA member benchmark on collection and notification policies for stakeholder data
WFA member benchmark about member retention and notification policies for customer data.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.
Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
Overview of the Data Ethics Board meeting held on June 24th, 2019
WFA has teamed up with The Economist Group for a study into the current state of advertising.
This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…
WFA member survey. For additional details, please log in.
Overview of the Data Ethics Board meeting held on April 8th, 2019
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.