Data & Insight

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Data & Insight

  1.    Data Ethics Board meeting overview (24 June 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (24 June 2019)

    Overview of the Data Ethics Board meeting held on June 24th, 2019

    Read more about "Data Ethics Board meeting overview (24 June 2019)"
  2.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  3.    Benchmark: Category management - Stock images
    Marketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: Category management - Stock images

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…

    Read more about "Benchmark: Category management - Stock images"
  4.    GDPR represents the beginning, not the end, of the data privacy journey
    Digital policyMarketing lawData collection & privacy

    GDPR represents the beginning, not the end, of the data privacy journey

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…

    Read more about "GDPR represents the beginning, not the end, of the data privacy journey"
  5.    Member barometer 2019
    Data & analytics

    Member barometer 2019

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  6.    Data Ethics Board meeting overview (April 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (April 2019)

    Overview of the Data Ethics Board meeting held on April 8th, 2019

    Read more about "Data Ethics Board meeting overview (April 2019)"
  7.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  8.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  9.    Data Ethics Board meeting overview (March 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2019)

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

    Read more about "Data Ethics Board meeting overview (March 2019)"
  10.    DGX Benchmark on email/newsletter tracking pixels
    Digital policyData collection & privacy

    DGX Benchmark on email/newsletter tracking pixels

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  11.    PAG Meeting Overview (February 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  12.    Data Ethics Board meeting overview (February 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"

Our upcoming events

See all events
  1. Open to all GARM members

    More information Register for this meeting

  2. DEI Taskforce meeting

    30 Apr 2024

  3. ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.

    More information Register for this meeting

  4. Global Marketer Week

    Toronto Canada

    14 May 2024

    Read more about Global Marketer Week 2024.

    More information Register for this meeting

  5. WFA Executive Committee Meeting

    Toronto Canada

    14 May 2024

    WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  6. Annual General Meeting

    Toronto Canada

    14 May 2024

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

    More information Register for this meeting

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