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I subscribeWFA has teamed up with The Economist Group for a study into the current state of advertising.
This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…
WFA member survey. For additional details, please log in.
Overview of the Data Ethics Board meeting held on April 8th, 2019
WFA's annual report with marketing, policy and event highlights from 2018.
WFA member report. For additional details, please log in.
Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
WFA member benchmark. For additional details, please log in.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
Overview of the Data Ethics Board meeting held on February 15th, 2019
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
Open to all GARM members
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.