Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Marketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
-
Digital policyMarketing lawData collection & privacyGDPR represents the beginning, not the end, of the data privacy journey
Read more about "GDPR represents the beginning, not the end, of the data privacy journey"The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…
-
Data & analyticsMember barometer 2019
Read more about "Member barometer 2019"WFA member survey. For additional details, please log in.
-
Digital policyData collection & privacyData Ethics Board meeting overview (April 2019)
Read more about "Data Ethics Board meeting overview (April 2019)"Overview of the Data Ethics Board meeting held on April 8th, 2019
-
Digital policySelf-regulationData & analyticsAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
-
Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
-
Digital policyData collection & privacy
Data Ethics Board meeting overview (March 2019)
Read more about "Data Ethics Board meeting overview (March 2019)"Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
-
Digital policyData collection & privacyDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
-
Digital policyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (February 2019, Brussels)
Read more about "PAG Meeting Overview (February 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
-
Digital policyData collection & privacy
Data Ethics Board meeting overview (February 2019)
Read more about "Data Ethics Board meeting overview (February 2019)"Overview of the Data Ethics Board meeting held on February 15th, 2019
-
ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
Our upcoming events
See all events
-
Open to all GARM members
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
-
Meeting for global/regional media directors or similar
-
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
-
The past few years have seen the emergence and evolution of virtual production.
-
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.