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I subscribe23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
Benchmark results from members on data privacy controls and audit frameworks
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
The WFA policy team share their predictions for what the next 12 months hold for brands.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
From embracing risk to admitting your imperfections and taking a stand
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.