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I subscribeIn this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
WFA member report. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.