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Data & Insight
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Digital policyData collection & privacyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
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Digital policyData collection & privacyFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
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Digital policyData collection & privacyData-driven marketingWebinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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CreativityMarketing effectiveness5 of the Most Contagious ideas of 2018
Read more about "5 of the Most Contagious ideas of 2018"From embracing risk to admitting your imperfections and taking a stand
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ProgrammaticDigital policyData collection & privacyDGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Digital policyData collection & privacyBenchmark results on collecting personal data
Read more about "Benchmark results on collecting personal data"The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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ChannelsData & analyticsTV and online video costs to rise considerably, forecasts show
Read more about "TV and online video costs to rise considerably, forecasts show"WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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Data collection & privacyGDPR: the emergence of a global standard on privacy?
Read more about "GDPR: the emergence of a global standard on privacy?"We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
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Brand safetyDigital policyBrand safetyData collection & privacyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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For global/regional Chief Marketing Officers
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.