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Data & Insight
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacyPAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analyticsSurvey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Data-driven marketingWFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
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Digital policyData collection & privacyData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Data collection & privacyLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"WFA member benchmark. For additional details, please log in.
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ProgrammaticDigital policyData collection & privacyDGX meeting overview (June 2018)
Read more about "DGX meeting overview (June 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Brand safetyBrand safetyData collection & privacyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Agency evaluation & performanceConsumer insightData & analyticsTutorial Key Performance Indicator
Read more about "Tutorial Key Performance Indicator"Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Consumer insightData & analytics
Benchmark on marketing research methodologies
Read more about "Benchmark on marketing research methodologies"WFA member benchmark. For additional details, please log in.
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Audience measurementOrganisation & structureMedia transformationData-driven marketingMedia Forum Meeting Overview (June 2018, Barcelona)
Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"Overview of the Media Forum held in July 2018 in Barcelona.
Our upcoming events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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