Data & Insight - page 20

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Data & Insight

  1.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  2.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

    Read more about "10 steps to close the gap between digital consumers and businesses"
  3.    Considerations on the road to digital transformation (2017)
    Digital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  4.    Five step process to Data Driven Marketing (2017)
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  5.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  6. Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"
  7. Digital policyData collection & privacy

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

    Read more about "Bridging the data protection gap"
  8.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  9.    Benchmark on testing big ideas
    Consumer insight

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

    Read more about "Benchmark on testing big ideas"
  10.    Time to give up on Bullxxxx proxy metrics?
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

     

    Read more about "Time to give up on Bullxxxx proxy metrics?"
  11.    Benchmark on setting up knowledge/insights sharing platforms
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  12.    Data, data everywhere…delivering a transformation in data management
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"

Upcoming events

See all events
  1. External event: MAD//Fest 2022

    London United Kingdom

    05 Jul 2022

    WFA members have been offered complimentary tickets to attend MAD//Fest London from 5 – 7 July.

    More information Register for this meeting

  2. Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.

    More information Register for this meeting

  3. China Forum

    07 Jul 2022

    For Global/Regional marketing leaders with a focus on China

    More information Register for this meeting

  4. Join us as we talk about repositioning apps for Businesses in APAC. 

    More information Register for this meeting

  5. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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