Data & Insight - page 20
Data & Insight
-
Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
-
Digital transformationConsumer insightData-driven marketing10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
Digital transformationMarketing technologyData-driven marketingMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
-
Digital transformationData & analyticsFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketingSurvey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
-
Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
-
Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
-
ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
-
Consumer insight
Benchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
-
Data & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
Data & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
-
Data & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
Upcoming events
-
WFA members have been offered complimentary tickets to attend MAD//Fest London from 5 – 7 July.
-
Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
-
For Global/Regional marketing leaders with a focus on China
-
Join us as we talk about repositioning apps for Businesses in APAC.
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture