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Data & Insight
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Value of advertisingData & analyticsData-driven marketingEurope research: The economic impact of data-driven advertising (2017)
Read more about "Europe research: The economic impact of data-driven advertising (2017)"This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
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Ad blockingConsumer insightEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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ProgrammaticDigital policyData collection & privacyThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
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Agency review & pitchingMarketing procurementData & analyticsExperiential sampling agencies in Great Britain and Ireland
Read more about "Experiential sampling agencies in Great Britain and Ireland"WFA member survey. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Digital policyData & analyticsData collection & privacy
Survey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
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Agency review & pitchingMarketing procurementData & analytics
Choosing a Digital Asset Management (DAM) System
Read more about "Choosing a Digital Asset Management (DAM) System"WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Consumer insightWebinar: Keeping the brand tracking love alive
Read more about "Webinar: Keeping the brand tracking love alive"Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…
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Integrated marketingOrganisation & structureData & analytics
Survey Results: Marketing Capability Programmes
Read more about "Survey Results: Marketing Capability Programmes"WFA member survey. For additional details, please log in.
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Agency managementAgency review & pitchingData & analyticsData-driven marketing
Benchmark on recommended Digital Analytics Agencies
Read more about "Benchmark on recommended Digital Analytics Agencies"WFA member benchmark. For additional details, please log in.
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Consumer insight
Webinar: Turning uncertainty to advantage
Read more about "Webinar: Turning uncertainty to advantage"Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…
Our upcoming events
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Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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Are we seeing genuine innovation or just greater efficiency?
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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This meeting is open to WFA national association members
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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For senior marketers that lead or are involved in the capability building of their marketing teams
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