Data & Insight - page 21
Data & Insight
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Consumer insight
Webinar: What is the future of insights?
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Consumer insight
Webinar: Generating actionable insights from online communities
WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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ChannelsInfluencersData & analytics
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Self-regulationMarketing to childrenData collection & privacy
Implementation Guide for Marketing Communications to Children Commitment
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
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Data & analytics
Benchmark - Approaches to econometric modelling
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency rostersMarketing procurementData & analytics
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
Upcoming events
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WFA members have been offered complimentary tickets to attend MAD//Fest London from 5 – 7 July.
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Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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For Global/Regional marketing leaders with a focus on China
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Join us as we talk about repositioning apps for Businesses in APAC.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture