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Data & Insight
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Digital policyData collection & privacyDGX meeting overview (May 2018)
Read more about "DGX meeting overview (May 2018)"Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Digital policyMarketing to childrenData collection & privacyDGX meeting overview (April 2018)
Read more about "DGX meeting overview (April 2018)"Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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Agency review & pitchingConsumer insightBenchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacyPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Digital policyData collection & privacyGDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
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Marketing technologyMarketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Digital policyMarketing lawInfluencersInfluencersData collection & privacyPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Digital policyData collection & privacyEliminating the most annoying ad formats
Read more about "Eliminating the most annoying ad formats"The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Digital policyData collection & privacyWebinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Agency evaluation & performanceData & analyticsData-driven marketing
Survey on Independent Media Advisors
Read more about "Survey on Independent Media Advisors"WFA member survey. For additional details, please log in.
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Digital policyData collection & privacyDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
Our upcoming events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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