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I subscribeThis analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
WFA member survey. For additional details, please log in.
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
WFA member survey on how members are evaluating the impact of GDPR on their business.
WFA member survey. For additional details, please log in.
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…
WFA member survey. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…
Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
Are we seeing genuine innovation or just greater efficiency?
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
This meeting is open to WFA national association members
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
For senior marketers that lead or are involved in the capability building of their marketing teams
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.