Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
Digital transformationData & analyticsFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketingSurvey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
-
Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
-
Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
-
ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
-
Consumer insight
Benchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
-
Data & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
Data & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
-
Data & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
-
Consumer insightWebinar: What is the future of insights?
Read more about "Webinar: What is the future of insights?"In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
-
Agency managementMarketing procurementData & analyticsBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
-
Consumer insight
Webinar: Generating actionable insights from online communities
Read more about "Webinar: Generating actionable insights from online communities"WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
Our upcoming events
See all events
-
This meeting is for WFA DEI Taskforce members only.
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
-
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
-
Read more about Global Marketer Week 2024.
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.