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Data & analyticsReturn On Media Investments
Read more about "Return On Media Investments" -
Digital transformationMarketing technologyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Organisation & structureData & analyticsMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMedia transformationMarketing technologyBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Ad blockingBrand purposeBrand reputationConsumer insight7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Integrated marketingData-driven marketingBenchmark on sensory and behavioural marketing
Read more about "Benchmark on sensory and behavioural marketing"Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Agency managementMarketing procurementMarketing technologyMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Consumer insightData & analyticsSurvey on brand tracking
Read more about "Survey on brand tracking"Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…
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ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Meeting for global/regional media directors or similar
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Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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