Data & Insight

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Data & Insight

  1. Survey on brand tracking
    Benchmarks & surveys
    15 January 2015
    Consumer insightData & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

    Read more about "Survey on brand tracking"
  2. Guide to Programmatic Media (2014)
    Guides & templates
    3 July 2014
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"

Upcoming events

25 Apr 2023

Global Marketer Week

More details
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  1. Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    05 Apr 2023

    There are places available .

    Drive greater emotional engagement through music

    More information Register for this meeting

  2. External meeting: International Knowledge Exchange on Audience Measurement

    11 Apr 2023

    The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets

    More information Register for this meeting

  3. Spotlight: Reach Curves Gone Rogue

    12 Apr 2023

    There are places available .

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    More information Register for this meeting

  4. External event: MAD//Masters

    London United Kingdom

    17 Apr 2023

    MAD//Masters by Rory Sutherland is a 12 week CPD-accredited personal development programme aimed at marketers.

    More information Register for this meeting

  5. Going global and local: An update on the advertisers’ approach to cross-media measurement

    19 Apr 2023

    There are places available .

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.

    More information Register for this meeting

  6. Global Marketer Week

    İstanbul Turkey

    25 Apr 2023

    There are places available .

    Global Marketer Week will be heading off to Istanbul in April 2023 for four live days of inspiration, discovery and learning. Make sure to save the date and join us for unparalleled insight and industry thought leadership. 

    More information Register for this meeting

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