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I subscribeWFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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