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I subscribeA member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
Overview of the Sourcing Forum held remotely on March 10, 2022.
Overview of the Sourcing Forum held remotely on March 2, 2022.
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
An analysis and benchmarking of data safety and risk across the industry
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.