Data & Insight

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Data & Insight

  1.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  2.    Data Ethics Board meeting overview (January 2020, London)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"
  3.    ePrivacy task force Meeting Overview (December 2019, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (December 2019, Brussels)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  4.    Webinar: The future of cookies and digital advertising
    Digital policyMarketing lawData collection & privacy

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…

    Read more about "Webinar: The future of cookies and digital advertising"
  5.    PAG Meeting Overview (February 2020, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in…

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  6.    WFA Global Marketing Effectiveness report
    Integrated marketingOrganisation & structureMarketing effectiveness

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  7.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  8.    Benchmark: Customer Data Platforms (CDP)
    Marketing technologyOrganisation & structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

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  9.    DGX meeting overview (February 2020)
    Digital policyData collection & privacy

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  10.    Four WFA partner predictions for 2020
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy

    Four WFA partner predictions for 2020

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

    Read more about "Four WFA partner predictions for 2020"
  11.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Digital policyData collection & privacy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  12.    Corporate Sustainability Survey Report
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"

Upcoming events

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  1. For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  2. Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

    More information Register for this meeting

  3. DSA Task Force

    22 Jun 2021

    WFA’s DSA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act

    More information Register for this meeting

  4. Insight Forum

    23 Jun 2021

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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