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I subscribeAmidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Overview of the Media Forum held on 18 February, 2021.
WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…
David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
This is WFA’s position on the revision of the EU ePrivacy Directive.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.