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I subscribeOverview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
In this session, WFA members discussed GDPR compliance with Facebook.
Overview of the Media Forum held on 19 November and 3 December 2020
Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
A briefing session on China’s new draft Personal Information Protection Law.
Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…
The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.