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Audience measurementConsumer insightData & analyticsA survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
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Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Digital transformationConsumer insightData-driven marketing10 steps to close the gap between digital consumers and businesses
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Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
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Digital transformationData & analyticsFive step process to Data Driven Marketing (2017)
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Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
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Consumer insight
Benchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
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Data & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
Data & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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For senior European public/government affairs professionals and national advertiser associations
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Discover the Future of Cross-Media Measurement
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