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Data & Insight
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Data & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Consumer insightWebinar: What is the future of insights?
Read more about "Webinar: What is the future of insights?"In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Agency managementMarketing procurementData & analyticsBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Consumer insight
Webinar: Generating actionable insights from online communities
Read more about "Webinar: Generating actionable insights from online communities"WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
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Agency managementDigital transformationData-driven marketingReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
Read more about "Webinar: The journey towards customer-centricity"The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
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Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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ChannelsInfluencersInfluencersData & analyticsUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementData & analyticsData-driven marketingSurvey results on Managing ad testing
Read more about "Survey results on Managing ad testing"Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Data & analyticsBenchmark - Approaches to econometric modelling
Read more about "Benchmark - Approaches to econometric modelling"Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Self-regulationMarketing to childrenData collection & privacyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
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Agency managementMarketing procurementData & analyticsBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
Our upcoming events
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Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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For senior European public/government affairs professionals and national advertiser associations
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Discover the Future of Cross-Media Measurement
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