Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
CreativityMarketing technologyAIMarketing technologyMarketing technologyCMO, the impossible job?
Read more about "CMO, the impossible job?"Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
-
CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technologyHow to build better brands?
Read more about "How to build better brands?"CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
-
CreativityMarketing technologyAIMarketing technologyMarketing technologyFrom AI to Audiences: Key Takeaways from Global Marketer Week 2024
Read more about "From AI to Audiences: Key Takeaways from Global Marketer Week 2024"It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
-
Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
-
Digital policyMarketing technologyAIMarketing technologyMarketing technologyThis month in AI: new tools, content labelling, voice cloning and licensing deals
Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
Read more about "WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’"Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
Read more about "WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’"From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
Read more about "WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’"Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…
Our upcoming events
See all events
-
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
-
The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
-
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
-
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
-
For global/regional in-house agency leaders and specialists
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.