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Data & Insight
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Digital policyData collection & privacyData-driven marketingDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
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Digital transformationData & analyticsData-driven marketingSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Organisation & structureData & analyticsBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Ad fraud & verificationAudience measurementData-driven marketingSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Data & analyticsReturn On Media Investments
Read more about "Return On Media Investments" -
Marketing technologyDigital transformationMarketing technologyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Organisation & structureData & analyticsMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technologyBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Ad blockingBrand purposeBrand reputationConsumer insight7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Integrated marketingData-driven marketingBenchmark on sensory and behavioural marketing
Read more about "Benchmark on sensory and behavioural marketing"Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Our upcoming events
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.