Data & Insight

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Data & Insight

  1.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"
  2.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  3.    Survey on brand tracking
    Consumer insightData & analytics

    Survey on brand tracking

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

    Read more about "Survey on brand tracking"
  4.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"

Our upcoming events

See all events
  1. Join this WFA workshop to co-create voluntary guidance on the transparency and labelling of AI-generated content

    More information Register for this meeting

  2. WFA in Asia:  ‘Welcome to 2025’

    Singapore Singapore

    21 Jan 2025

    Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.

    More information Register for this meeting

  3. Media Forum

    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

    More information Register for this meeting

  4. In-House Forum

    23 Jan 2025

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  5. Policy Action Group (PAG)

    Brussels Belgium

    04 Feb 2025

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

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