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Data & Insight
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologySpotlight: Creative briefing - using AI to stoke EI
Read more about "Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
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Consumer insightData & analyticsThe new rules for successful insights teams
Read more about "The new rules for successful insights teams"New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Marketing effectivenessInsight Forum Connect meeting overview (November 2023)
Read more about "Insight Forum Connect meeting overview (November 2023)"Overview of the Insight Forum held in New York City in November 2023
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Consumer insightBenchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insightBenchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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Marketing effectivenessMedia Forum Connect meeting overview (November 2023)
Read more about "Media Forum Connect meeting overview (November 2023)"Overview of the Media Forum held in New York City in November 2023
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Marketing effectivenessCMO Forum Connect meeting overview (November 2023)
Read more about "CMO Forum Connect meeting overview (November 2023)"Overview of the CMO Forum held in New York City in November 2023
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Digital policyAIData collection & privacyData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technologyMarketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
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Consumer insightBenchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
Our upcoming events
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Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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For senior European public/government affairs professionals and national advertiser associations
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Discover the Future of Cross-Media Measurement
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