D&I Resource Hub
All entries
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Marketing capabilitiesMedia transformationMarketing effectivenessWFA Media Forum March 2024: Forum Connect Amsterdam
Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
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Marketing capabilitiesMarketing effectivenessMarketing Capability Forum Meeting Overview (March 2024)
Read more about "Marketing Capability Forum Meeting Overview (March 2024)"Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurementMedia price inflation falls marginally in WFA’s Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Marketing capabilitiesMarketing effectivenessMeasuring Marketing Capability Impact
Read more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford
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Marketing procurementBenchmark: Recommended social media agencies in South-East Europe
Read more about "Benchmark: Recommended social media agencies in South-East Europe"WFA member benchmark on recommended social media agencies in South-East Europe.
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Digital policyMarketing lawTPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Marketing effectivenessWFA Media Forum April 2024: AI and Retail Media
Read more about "WFA Media Forum April 2024: AI and Retail Media"Intoduction to WFA AI Community & Retail Media deep dive.
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technologyWe’re ready for a return to Reach and Frequency
Read more about "We’re ready for a return to Reach and Frequency"A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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AIBenchmark: AI in the Insights practice
Read more about "Benchmark: AI in the Insights practice"WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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Marketing technologyAIMarketing technologyMarketing technologyGenAI and the marketing essentials that won’t change
Read more about "GenAI and the marketing essentials that won’t change"As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
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Agency managementAgency review & pitchingCreativityWFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Media governanceL’Oréal Chief Media Officer to take on Media Forum co-chair role
Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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CreativityTrust me when I tell you this about the state of creativity…
Read more about "Trust me when I tell you this about the state of creativity…"We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
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Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q1
Read more about "In case you missed it… Powerful WFA content from Q1"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Insight Forum Connect meeting overview (March 2024)
Read more about "Insight Forum Connect meeting overview (March 2024)"Overview of the Insight Forum held in Amsterdam, March 2024
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Marketing procurementMarketing procurement seeks better, smarter metrics in 2024
Read more about "Marketing procurement seeks better, smarter metrics in 2024"WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…
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AIMarketing procurementBenchmark: Content adaptation at scale using automation and GenAI
Read more about "Benchmark: Content adaptation at scale using automation and GenAI"WFA member benchmark exploring how WFA members are adapting content at scale
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CreativityAISpotlight: Journey with GenAI: real-world applications and current progress
Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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Digital policyDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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A CMOs Wake Up Call - not Who but How
Read more about "A CMOs Wake Up Call - not Who but How"An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
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WFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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AIBenchmark: Gen AI on marketing creative
Read more about "Benchmark: Gen AI on marketing creative"WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
Read more about "Benchmark: Recommended PR agencies"WFA member benchmark on recommended PR agencies
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Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
Read more about "Benchmark: recommended adaptation/translation agencies"WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended market research sources of data
Read more about "Benchmark: Recommended market research sources of data"WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Agency review & pitchingMarketing procurement
Benchmark: Recommended POSM production companies
Read more about "Benchmark: Recommended POSM production companies"WFA member benchmark on recommended POSM production services across Europe
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Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
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Marketing technologyAIMarketing technologyMarketing technologyTackling the nitty gritty of Generative AI
Read more about "Tackling the nitty gritty of Generative AI"No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
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Organisation & structureBenchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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2024 Global Marketer Conference to focus on becoming better brands
Read more about "2024 Global Marketer Conference to focus on becoming better brands"How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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CMO: The impossible job?
Read more about "CMO: The impossible job?"Has CMO become an impossible job? Five industry leaders share their view.
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Agency managementMarketing operationsOrganisation & structureSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Diversity & InclusionUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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ProgrammaticMedia literacySpotlight: ANA Programmatic Media Supply Chain Study
Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologySpotlight: Creative briefing - using AI to stoke EI
Read more about "Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing procurementSpotlight: Creative Production & The Economic Climate
Read more about "Spotlight: Creative Production & The Economic Climate"Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Agency remuneration & contractsSpotlight: The Evolution of Sponsorship
Read more about "Spotlight: The Evolution of Sponsorship"Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
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Marketing procurementThe year ahead for procurement
Read more about "The year ahead for procurement"Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…
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Digital policyUnpacking the Digital Services Act: A Q&A session with Google
Read more about "Unpacking the Digital Services Act: A Q&A session with Google"A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
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Agency review & pitchingGamingMarketing procurementBenchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
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Agency remuneration & contractsAISpotlight: Search Engine Optimisation (SEO)
Read more about "Spotlight: Search Engine Optimisation (SEO)"The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Consumer insightData & analyticsThe new rules for successful insights teams
Read more about "The new rules for successful insights teams"New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Green claims rules could be good for brands
Read more about "Green claims rules could be good for brands"Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
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Marketing’s new ways to deliver value
Read more about "Marketing’s new ways to deliver value"In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Diversity & InclusionSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Three new colleagues join WFA team
Read more about "Three new colleagues join WFA team"Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Call for submissions: WFA President’s Awards 2024
Read more about "Call for submissions: WFA President’s Awards 2024"WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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Marketing effectivenessInsight Forum Connect meeting overview (November 2023)
Read more about "Insight Forum Connect meeting overview (November 2023)"Overview of the Insight Forum held in New York City in November 2023
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Consumer insightBenchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insightBenchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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Agency managementMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Brand purposeBrand reputationBetter Marketing podcast 2023 key learnings
Read more about "Better Marketing podcast 2023 key learnings"This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
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InfluencersInfluencersMarketing procurementBenchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Successes in a tough year
Read more about "Successes in a tough year"The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
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The big themes for 2024
Read more about "The big themes for 2024"The WFA’s experts identify five areas for action in the year to come.
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COP28 – over to business
Read more about "COP28 – over to business"The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
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Marketing effectivenessMedia Forum Connect meeting overview (November 2023)
Read more about "Media Forum Connect meeting overview (November 2023)"Overview of the Media Forum held in New York City in November 2023
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Keeping the faith in humanity (in marketing)
Read more about "Keeping the faith in humanity (in marketing)"This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
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Marketing law
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Polish Organisation of Advertisers launched
Read more about "Polish Organisation of Advertisers launched"New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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Marketing effectivenessCMO Forum Connect meeting overview (November 2023)
Read more about "CMO Forum Connect meeting overview (November 2023)"Overview of the CMO Forum held in New York City in November 2023
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Marketing lawGreen Claims Directive – At-a-glance briefing
Read more about "Green Claims Directive – At-a-glance briefing"In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Agency remuneration & contractsSpotlight: A 2023 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
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Digital policyDGX meeting overview (November 2023)
Read more about "DGX meeting overview (November 2023)"Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Agency review & pitchingPitch Management - Key Stages for Success
Read more about "Pitch Management - Key Stages for Success"Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
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Digital policyWFA position paper on DMA implementation
Read more about "WFA position paper on DMA implementation"WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policyAIData collection & privacyData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
Read more about "Joint industry statement against banning green claims on products containing certain substances"WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
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What marketers need from COP28
Read more about "What marketers need from COP28"2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technologyMarketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
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Increasing e-commerce effectiveness in APAC with enablers
Read more about "Increasing e-commerce effectiveness in APAC with enablers"Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
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Happily Ever After? Promoting Climate Storytelling at COP28
Read more about "Happily Ever After? Promoting Climate Storytelling at COP28"Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
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Marketing capabilitiesOrganisation & structureMarketing capability: the soft reply to a hard question
Read more about "Marketing capability: the soft reply to a hard question"Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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AIBenchmark: Generative AI training
Read more about "Benchmark: Generative AI training"WFA member benchmark exploring training in Generative AI.
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Marketing procurementBenchmark: Global category management - Production consultants
Read more about "Benchmark: Global category management - Production consultants"WFA member benchmark on how marketing organisations work with production consultants.
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Consumer insightBenchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
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Marketing capabilities
Benchmark: Marketing Capability Investment
Read more about "Benchmark: Marketing Capability Investment"This new WFA member benchmark dispels the myths on capability investment.
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Agency remuneration & contractsSpotlight: Enhancing Media Transparency in China: Actionable Insights
Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…
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Digital policyUnpacking the Digital Services Act: A Q&A session with TikTok
Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Media governanceMedia budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Pitch Smart - A Study by MediaSense
Read more about "Pitch Smart - A Study by MediaSense"MediaSense's global survey of 100+ media agency professionals
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Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…
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Digital policyMeta’s behavioural advertising practices in Europe
Read more about "Meta’s behavioural advertising practices in Europe"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Marketing procurementBenchmark: Savings Categorisation of Inflation Hedging
Read more about "Benchmark: Savings Categorisation of Inflation Hedging"WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Organisation & structureIn-House Forum Meeting Overview (Oct 2023)
Read more about "In-House Forum Meeting Overview (Oct 2023)"Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
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The Marketer's Forecast 2024
Read more about "The Marketer's Forecast 2024"MediaLink's global annual survey of 400+ marketing leaders
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Digital policyUnpacking the Digital Services Act: A Q&A session with Meta
Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policyDGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Brand purposeBrand reputationWFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
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Marketing effectivenessMedia Forum meeting overview (October 2023)
Read more about "Media Forum meeting overview (October 2023)"Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Diversity & InclusionAre advertisers growing up and slowly embracing aging?
Read more about "Are advertisers growing up and slowly embracing aging?"Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…