Survey into global media pitching and use of consultants
Marketing Organisation & Strategy
1 minute read
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.
Article details
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WFA
Benchmarks & surveys
20 April 2016
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Article details
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WFA
Benchmarks & surveys
20 April 2016
