Benchmark: Fixed fees for creative assets

Benchmark: Fixed fees for creative assets

Marketing Organisation & Strategy
1 minute read

This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
17 December 2019

This content is exclusively available for WFA members.

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