The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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In this first of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead - Insights Division, Kantar NASEAP, and Irene Joshy, Regional Creative Head, Kantar Insights APAC will:
- share learnings from some of the best brand studies from 2020
- address the brand metrics that matter and
- talk to how Marketers can achieve maximum impact when it comes to brand building in uncertain times.