Benchmark: Negotiations with tech titans or big digital platforms

Benchmark: Negotiations with tech titans or big digital platforms

Marketing Organisation & Strategy
1 minute read

WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
4 August 2022

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Associated topics

Tags: Marketing Organisation & StrategyAgencies & PartnersValue of advertisingMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
4 August 2022

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