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I subscribeMeeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
Discover the Future of Cross-Media Measurement
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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