Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeThe global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
A curated list of WFA resources to inform and shape your strategy
In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.
WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.