Industry issues

Industry issues - Highlights

Industry issues

  1.    Survey results: Paying for 3rd party verification
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  2.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  3.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  4.    A marketer's guide to ePrivacy (2017)
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
  5.    Recommendations to master data & tech (2017)
    Digital policyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
  6.    Programmatic management fee benchmarking
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  7.    Better Ads Standards (2017)
    Ad blocking

    Better Ads Standards (2017)

    The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

    Read more about "Better Ads Standards (2017)"
  8.    Trying to fix the online ad experience
    Digital policyAd blocking

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

    Read more about "Trying to fix the online ad experience"
  9.    4 key trends from Mobile World Congress 2017
    Digital policy

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

    Read more about "4 key trends from Mobile World Congress 2017"
  10.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  11. Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

    Read more about "Alcohol Marketing: 2016 Year in Review"
  12.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"

Upcoming events

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  1. For WFA corporate and national association members in Latin America

    More information Register for this meeting

  2. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  3. IFBA M2K - Monthly Call

    Remote Belgium

    06 Oct 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  4. The Economist’s predictive look to the year ahead. Tom Standage will share key insights from the upcoming The Economist report this November 

    More information Register for this meeting

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