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I subscribeThe new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.
The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…
This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.
Overview of the Data Ethics Board meeting held on 21 September 2020.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.