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I subscribeOverview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.
Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
Brazilian advertiser association ABA produces manual for compliance with the LGPD
It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
Overview of the Sourcing Forum held remotely on July 2nd, 2020.
Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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