Industry issues - Highlights
WFA Policy Tracker
The EU Digital Services Act: what is it and why is it relevant to advertisers?
Data collection in the crosshairs as kids’ screen time soars
Webinar: The case for greater diversity and inclusion in marketing
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Digital policyData collection & privacy
Bridging the data protection gap
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
Webinar: AVMSD revision
Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective
APEC continues focus on ad standards
On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…
Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Self-regulationMarketing to childrenData collection & privacy
Implementation Guide for Marketing Communications to Children Commitment
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
Alcohol Marketing: 2015 Year in Review
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
Digital Governance Exchange: Priorities for 2016
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
Digital policyData collection & privacyData-driven marketing
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Keeping a cool head amidst bulging waistlines…Read more about "Keeping a cool head amidst bulging waistlines"
Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
EU kids see less and less food ads on TVEuropean children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…Read more about "EU kids see less and less food ads on TV "
A penny for your habits…Read more about "A penny for your habits"
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