Industry issues

Industry issues

  1.    ISBA Real Time Advertising Guide (2014)
    ProgrammaticDigital policyDigital transformationData & analytics

    ISBA Real Time Advertising Guide (2014)

    Member-only content. Please log in to view this guide.

    Read more about "ISBA Real Time Advertising Guide (2014)"
  2.    Guide to developing an SRO - International Version (2014)
    Self-regulation

    Guide to developing an SRO - International Version (2014)

    Practical advice on setting up and consolidating an advertising self-regulatory system.

    Read more about "Guide to developing an SRO - International Version (2014)"
  3. Alcohol marketing

    Finland introduces nation-wide alcohol advertising ban in public spaces

    WFA News

    Read more about "Finland introduces nation-wide alcohol advertising ban in public spaces"
  4. Self-regulation

    APEC nations to work on unified ad standards

    WFA News

    Read more about "APEC nations to work on unified ad standards"
  5. Digital policy

    There are no exceptions

    Advertising self-regulation is not a pick and mix: it must cover all marketing. That includes social media. It is becoming…
    Read more about "There are no exceptions"
  6. Alcohol marketing

    EU report commends industry efforts on alcohol marketing self-regulation

    WFA News

    Read more about "EU report commends industry efforts on alcohol marketing self-regulation"
  7. Digital policy

    Time to go Dutch on data

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    1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

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    2. WFA Forum

      Istanbul Turkey

      27 Feb 2020

      For global/regional marketing and connection planning leaders

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    3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

      Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

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    4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

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