Industry issues

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Industry issues

  1.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  2.    DSA task force Meeting Overview (June 2020)
    Digital policyMarketing law

    DSA task force Meeting Overview (June 2020)

    The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (June 2020)"
  3.    It’s time for action

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

    Read more about "It’s time for action"
  4.    Data Ethics Board meeting overview (June 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (June 2020)

    Overview of the Data Ethics Board meeting held on 23 June 2020.

    Read more about "Data Ethics Board meeting overview (June 2020)"
  5.    Why marketers must embrace ethical data use
    Digital policyData collection & privacy

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…

    Read more about "Why marketers must embrace ethical data use"
  6.    Advertisers demand transparency and clarity around platforms’ content policies
    Brand safetyBrand safety

    Advertisers demand transparency and clarity around platforms’ content policies

    Statement by WFA CEO, Stephan Loerke

    Read more about "Advertisers demand transparency and clarity around platforms’ content policies"
  7.    Joint WFA-TIE position: product placement under the revised AVMSD
    Marketing to childrenMarketing law

    Joint WFA-TIE position: product placement under the revised AVMSD

    A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media…

    Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"
  8.    RAC Programme Meeting Overview (May 2020)
    Digital policyFood marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (May 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.

    Read more about "RAC Programme Meeting Overview (May 2020)"
  9.    UN Women and WFA call on the industry to fight racism and inequality

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…

    Read more about "UN Women and WFA call on the industry to fight racism and inequality"
  10.    PAG Meeting Overview (May 2020, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

    Read more about "PAG Meeting Overview (May 2020, Brussels)"
  11.    WFA submission – Singapore PDPA consultation
    Digital policyData collection & privacy

    WFA submission – Singapore PDPA consultation

    WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.

    Read more about "WFA submission – Singapore PDPA consultation"
  12.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

    Read more about "Webinar: GDPR and online advertising - what next?"

Our upcoming events

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  1. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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  2. Discover the Future of Cross-Media Measurement

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

  6. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

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