Industry issues

Industry issues - Highlights

Industry issues

  1.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  2.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  3. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  4.    Digital Governance Exchange: Priorities for 2016
    Digital policy

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

    Read more about "Digital Governance Exchange: Priorities for 2016"
  5.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"
  6.    Keeping a cool head amidst bulging waistlines
    Food marketing

    Keeping a cool head amidst bulging waistlines

    Read more about "Keeping a cool head amidst bulging waistlines"
  7.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
  8. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
    Read more about "EU kids see less and less food ads on TV "
  9.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Upcoming events

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  1. Capability Forum

    28 Oct 2020

    For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

  2. Marketers may have moved on from the stereotype of the spotty teenager, but outdated beliefs about gamers mean brands are missing out on a huge opportunity

    More information Register for this meeting

  3. Una sesión de una hora dedicada a la seguridad de la marca y el papel que puede desempeñar la Alianza Global para Medios Responsables. Con Luis Di Como, vicepresidente ejecutivo, Medios Globales, Unilever, y Rob Rakowitz, Initiative Lead de la GARM. Contaremos también con la presencia del CEO de la WFA, Stephan Loerke.

    More information Register for this meeting

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