Industry issues - Highlights
WFA Policy Tracker
The EU Digital Services Act: what is it and why is it relevant to advertisers?
Data collection in the crosshairs as kids’ screen time soars
Webinar: The case for greater diversity and inclusion in marketing
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Self-regulationMarketing to childrenData collection & privacy
Implementation Guide for Marketing Communications to Children Commitment
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
Alcohol Marketing: 2015 Year in Review
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
Digital Governance Exchange: Priorities for 2016
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
Digital policyData collection & privacyData-driven marketing
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Keeping a cool head amidst bulging waistlines…Read more about "Keeping a cool head amidst bulging waistlines"
Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
EU kids see less and less food ads on TVEuropean children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…Read more about "EU kids see less and less food ads on TV "
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety
WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.Its aim is to state the advertisers’ principles and…
23 Oct 2020
28 Oct 2020
Una sesión de una hora dedicada a la seguridad de la marca y el papel que puede desempeñar la Alianza Global para Medios Responsables. Con Luis Di Como, vicepresidente ejecutivo, Medios Globales, Unilever, y Rob Rakowitz, Initiative Lead de la GARM. Contaremos también con la presencia del CEO de la WFA, Stephan Loerke.
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