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I subscribeThis webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
This position paper outlines WFA's vision regarding data and privacy.
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
WFA discussion paper on the revised Audiovisual Media Services Directive
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.