Industry issues - page 24

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Industry issues

  1.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  2.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  3.    EU Pledge Annual Reports
    Food marketingSelf-regulation

    EU Pledge Annual Reports

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

    Read more about "EU Pledge Annual Reports"
  4.    EU Pledge Factsheet 2017
    Food marketingSelf-regulation

    EU Pledge Factsheet 2017

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

    Read more about "EU Pledge Factsheet 2017"
  5.    WFA top priorities for AVMSD trilogue discussions (2017)
    Food marketingMarketing law

    WFA top priorities for AVMSD trilogue discussions (2017)

    Priorities for WFA regarding the AVMSD revision.

    Read more about "WFA top priorities for AVMSD trilogue discussions (2017)"
  6.    10 things you should know about GDPR
    Digital policyData collection & privacy

    10 things you should know about GDPR

    Not fully aware of the implications of GDPR? You’re not alone.

    Read more about "10 things you should know about GDPR"
  7.    ePrivacy task force meeting materials 26 Oct 2017
    Digital policy

    ePrivacy task force meeting materials 26 Oct 2017

    Meeting materials for WFA members.

    Read more about "ePrivacy task force meeting materials 26 Oct 2017"
  8.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  9.    C-suite overview of M2K developments globally (2017)
    Food marketing

    C-suite overview of M2K developments globally (2017)

    Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…

    Read more about "C-suite overview of M2K developments globally (2017)"
  10.    WFA key messages on food marketing
    Food marketing

    WFA key messages on food marketing

     

    Read more about "WFA key messages on food marketing"
  11. Digital policyData collection & privacy

    WFA GDPR Guide for Marketers

    Five things every brand owner should know about the General Data Protection Regulation

    Read more about "WFA GDPR Guide for Marketers"
  12.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"

Upcoming events

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  1. Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.

    More information Register for this meeting

  2. DSA/DMA Task Force

    25 Jan 2022

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.

    More information Register for this meeting

  3. Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.

    More information Register for this meeting

  4. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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