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I subscribeAlcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
WFA discussion paper on the revised Audiovisual Media Services Directive
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
Overview of the Data Ethics Board meeting held on 12 March 2020.
Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
Overview of the Data Ethics Board meeting held on 21 January 2020.
A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.