Industry issues

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Industry issues

  1. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  2.    Digital Governance Exchange: Priorities for 2016
    Digital policy

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

    Read more about "Digital Governance Exchange: Priorities for 2016"
  3.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"
  4.    Keeping a cool head amidst bulging waistlines
    Food marketing

    Keeping a cool head amidst bulging waistlines

    Read more about "Keeping a cool head amidst bulging waistlines"
  5.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
  6. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
    Read more about "EU kids see less and less food ads on TV "
  7.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

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  3. Global Marketer Week

    20 Apr 2021

      The annual event for global marketers.

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